A house of luxury fragrance brands rooted in clean science and creative depth.

Create. Partner. Back.

Based between London and Aotearoa New Zealand, Lab Atelier creates and backs culturally relevant consumer brands across fragrance, beauty, home, apparel and materials innovation.

LAB creates brands from scratch, collaborates with global creative talent and backs founders building purposeful, culturally relevant and technically innovative companies.

One group, global impact.

Operating across the UK, Europe and the Middle East.
Expanding into New Zealand, Australia and North America in 2026–2027.